Forum Posts

salma akter
Jul 28, 2022
In Welcome to the Tech Forum
yoo video is one of Tencent's short video matrix, positioning "Young young", "O2 fresh and aerobic", "Original originality". Although the launch of yoo video is relatively late, due to the unique product design concept and function, it is unique compared with other short videos on the market (mainly the function of the track). There is a lot of anticipation for the video. The introduction of the yoo track is: to provide display opportunities and promotion channels for ordinary people with different interests, talents and industries. It can be seen as a "star-making plan" for short videos. From the track, we can see that yoo video pays more attention to the creation of the personal IP of video creators, are more attractive to creators with high-quality business email list originality. So what is the appeal of the track mechanism of yoo video? This paper analyzes from the perspective of addiction model by borrowing the addiction model of Neil Eyal and Ryan Hoover. The addiction model is designed to allow users to continuously cycle through a behavioral pattern of "trigger-action-variable reward-investment", allowing users to rely on the product unknowingly and become loyal users of the product. We don't know whether the track of yoo video is really "addictive", but we can still get some results by analyzing the track mechanism of yoo video through the addictive model "trigger-action-variable reward-investment". Inspiring and thoughtful. The addiction model 1. Trigger: Remind people to take the next action Trigger is divided into internal trigger & external trigger Internal triggers are usually driven by emotions. Good products can mobilize users’ emotions and poke users’ pain points. The same is true for operations. Either let users forget their troubles, or help users solve their troubles, so that users can feel the value of products and operations. External triggers are the next steps for merchants to guide users. Types are: Paid Trigger : Advertising through advertisements or search engines. Such as SEO, advertising, etc.; Feedback Trigger : Get product exposure through PR and media. Such as Weibo hot search, public account tweets, etc.; Interpersonal triggers :
From the perspective of addiction model, content media
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salma akter

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