Therefore, if you want to do a good job in old and new business, stay Quantitative thinking is clearly worth applying. I think we can start from two angles: 1. Sort out the complete executive list user path, design sharing nodes according to user contacts, and strive to form a closed loop A complete old and new path is as follows: user scan code registration activity - enter executive list user precipitation carrier - get sharing material generation entrance - generate and save sharing material - successfully invite friends to register for the event - achieve the requirements to exchange rewards.
The above-mentioned sorting process is actually executive list very rough. There are many old and new activities that will design multiple user touchpoints. The more touchpoints, the more opportunities to remind users to share, and the more new users may be brought. I sorted out the following points of sharing: Click to register - pop-up window to remind executive list to share; Floating window/banner-click to jump to generate a poster; Scan the code to follow the official account - channel code to generate posters/graphics; Scan the code and add a micro/enterprise micro-automatic response to generate posters/graphics.
Scan the code to enter the executive list WeChat group/Qiwei group - welcome message to generate a poster/graphics; Every time you complete 1 forwarding or invitation - message reminder to share; View Rewards - Message Reminders to share. I have executive list designed a distribution campaign, the path is like this: Enter the landing page to buy - follow the official account and reply to the keywords - guide to add WeChat and provide a link to share the poster - add executive list WeChat to provide a screenshot of the purchase - send the product and share the link to the poster. It can be found that I designed a closed loop.